After an extensive market analysis, we developed a market positioning strategy. Based on which, we created the entire wooden eyewear collection and brand identity. We defined the number of SKUs and chose the FSC-certified veneers.
We've designed each and every frame style, and led the product development all the way to bulk production level.
Sketching the first frames and ideas for the wooden eyewear collection
First shape samples to evaluate which wood veneer colour fits best to which shape
The complex production process of a pair of wooden glasses requires 72 steps of highly-skilled workmanship
The outstanding wooden eyewear collection hit the market with a big impact
It was a big challenge to find the right production methods as we talk about a maximum accuracy divergence of 1/10 mm